About US

About Bluelakes

Sustain the future

Bluelakes supports companies translating sustainability into business continuity. Sustainability is a strategic and operational necessity, regardless the size of your company. From multi-national corporates to SME’s . Bluelakes formulates strategy and new business propositions and implement them, as consultant or interim. 

Our approach

First we listen. Every company is unique, with its own challenges and dynamics.  During the intake, the current way of working and the organizational context in which results must be achieved are examined.

Bluelakes offers customized solutions and best-practices for strategy development and convert it into company-specific practice.

Together we create options. We look for answers to the following questions: ‘What should we do?’ and  ‘What should we be good at?’ The answers are the ‘value drivers’ for your sustainability approach.

Working methods

Bluelakes uses a mix of Lean startup and Design Thinking methods. An Agile way of working is used to achieve immediate results and to maintain flexible. The composition of a (multi-disciplinary) project team will be examined. Progress is demonstrated in short 3-week cycles and recalibrated based on input from key stakeholders. The result? No bulky reports but a concrete step-by-step approach that the team can start with today. In this way Bluelakes and your team guarantees the progress of these value drivers (as steering KPI’s) and creates grip on performance.

Bluelakes, the brand

‘Crystal clear waters between large mountains. Rippling streams of melt water, rain showers and springs. Mountains that beg to be climbed. The higher you go, the wider the view providing new insights. New routes are being discovered.’

Bluelakes is a reference to the founder’s Dutch surname and a derivative of Kim & Maborgne’s worldwide bestseller Blue Ocean Strategy. The core of Bluelakes is value change; creating value where others have not yet found it.

Where the ‘Blue Ocean Strategy’ is based on tapping into new oceans, Bluelakes chooses to grow naturally from raindrops or snowflakes via streams and rivers to mountain lakes. From there you flow into seas and oceans. It symbolizes a sustainable growth route where many small changes lead to new and unique propositions.

The logo symbolizes mountains that offer opportunities during an ascent, in search of a new source. The result is a mountain lake, with different kinds of dept. The positioning of the mountains corresponds to ‘M’, the first letter of the founder’s last name. The three mountains stand for ESG, Enviromental, Social and Governance as it defines the operating space of Bluelakes.

Mission and vision

‘Turning Sustainability into Sustainable Business.’

Bluelakes is committed grow your business in the right way. It’s our belief that Sustainabilty must be in the center of every business strategy to create business continuity.

Sustainability is the strategy for creating and protecting new sources of value – for business, people, society and the world as a whole. 

Bluelakes supports on some of the key sustainability and ESG challenges organizations are currently facing. Together we create long-term value by helping to build a more sustainable future and grow businesses.

‘Sustainability is the strategy, as it is all about business continuity’

About Patrick Meeren, founder

Patrick A.H. Meeren MSc is founder of Bluelakes and advises companies and leaders on sustainable value creation and corporate strategy in the field of Sustainability. In recent years, he has been active in the finance-, insurance-, renewable energy and tech-sectors. He worked in various (international) roles at listed companies, including Nationale-Nederlanden, Aon, Essent, Innogy and CM.com. Patrick has a wide experience with setting up end-to-end new business propositions, marketing, sustainability strategies, including implementation of UN Sustainable Development Goals and non-financial reporting for listed companies.

Read more about Sustainability leadership here.